Cat food Innova Cat and Kitten: review, reviews

March 19, 2018

Natura Pet Products entered the cat food market back in 2004, presenting its Innova Evo product line, calling it a revolution in the cat diet system. As an advertisement, at first the food was given out for free. This allowed any cat owner to provide a new food for their pet to taste. At that time, the market did not offer many high quality feeds. Therefore, the release of Innova Evo, which for the first time did not contain a less useful ballast ingredient - grain, was a real event.

Natura Pet Products adheres to the following philosophy regarding its products: the food produced should be as similar in composition as possible to the diet of wild cats of antiquity. Innova Evo is one of the most popular and favorite food series among consumers.

Advantages of Innova Evo food

1. High quality ingredients are used in the production of food. The choice is made towards those products that benefit from their nutrient content. Also, an important factor is density (the ratio of nutrients and unit volume). At the same time, the cat receives all the required number of kilocalories by eating a small portion. This way, the stomach will stretch, and the pet will quickly get full.
2. The composition does not contain fractionated grains. Conducted studies have shown that they have a negative effect on the gastrointestinal tract of carnivores, which includes cats. Unlike most of its competitors, Natura Pet Products has completely abandoned the use of this component.
3. For the production of feed, only selected raw materials are used that have passed every stage of quality testing. To preserve useful elements to the maximum, processing and manufacturing procedures are controlled at every stage. Thus, Innova Evo products undergo more than 100 quality checks during production. Thanks to this, both the high quality of the food and its safety for the health of furry consumers are ensured.
4. In the production of feed, the use of artificial additives, dyes and preservatives is eliminated. Natura Pet Products values ​​its reputation and does not add ingredients to its production that will not be beneficial for pets. Many other pet foods contain an abundance of various types of chemical additives, preservatives, ethoxyquin and BHA/BHT, which are banned almost worldwide for human use. However, numerous laboratory studies show that the food brand under review does not contain such ingredients.
5. The ingredients contained in the food help improve the condition of the skin and coat. As a rule, in order for the appearance of the animal to be ideal (here we are talking more about pets participating in exhibitions), cat owners put a lot of effort and money. First of all, they must provide their animal with meat. In addition, the cat's menu should contain high-quality fats and oils, vitamins and nutrients in large quantities. It seems impossible to create an ideal balanced menu yourself without special knowledge, experience and training. And it’s not necessary, since this has already been done by a number of Natura Pet Products specialists. Feeding Innova Evo cat food gives the owner confidence that their pet is eating meat and not useless pseudo-protein fillers and cheap fat.

Advantages and disadvantages

The advantages of Innova food are its perfectly balanced composition and the absence of allergens, chemicals, GMOs and other undesirable components in a cat’s diet. It should be noted that most of the food from this manufacturer contains all the vitamins and minerals that cats need, which, in turn, protects the animal from vitamin deficiency.

The disadvantages include their high cost and the fact that they can rarely be found in pet stores, as a result of which such food must be purchased online.

The Innova Evo food line is represented by the following products:

1. Innova Evo Turkey & Chicken Formula Cat & Kitten Food
2. Innova Evo Herring & Salmon Formula Cat & Kitten Food
3. Innova Evo 95 Chicken & Turkey Recipe in Gravy Canned Cat Food
4. Innova Evo 95 Duck Recipe in Gravy Canned Cat Food

Innova Evo Turkey & Chicken Formula Cat & Kitten Food

Innova Evo Turkey & Chicken Formula Cat & Kitten Food is a type of complete, balanced dry food for kittens and adult cats made from chicken and turkey.

“Nature has developed a diet for your pets, Evo has improved it,” says the manufacturer’s website. The food contains: 87% poultry meat combined with fresh eggs, 13% fruits and vegetables, which are a source of vitamins, micro- and macroelements. The food contains no added potatoes, gluten or grain.

Thanks to the high level of animal protein, the pet will be able to fully satisfy its hunger. The granules contain nutrients in the maximum amount and carbohydrates in the minimum. The composition is balanced, this ensures that the feed will be absorbed almost 100%. Almost no nutrients will be lost during digestion. Innova Evo Turkey & Chicken Formula Cat & Kitten Food is a source of polyunsaturated fatty acids such as Omega-3 and Omega-6. The pet's body cannot produce them itself. However, these substances are essential for your pet's health.

The composition of the formula was developed as an option for complete nutrition, close to natural. Thanks to this, the food is suitable for a cat of any age, including a pregnant or nursing pet. The food is packaged in sealed bags and sold in 1, 3 and 7 kg.

The composition (as the main ingredients) includes: chicken, turkey, tapioca, chicken fat, herring, peas, salmon, apples, eggs, carrots, cranberries, alfalfa sprouts, pumpkin, tomatoes, chicory root.

The food is enriched with elements such as zinc, iron, copper, manganese, calcium, betaine, vitamins A, B12, D3, E, riboflavin, beta-carotene, folic acid, taurine, ascorbic acid.

Calorie level: 4124 kcal per 1 kg of feed.

Innova Evo Herring & Salmon Formula Cat & Kitten Food

Innova Evo Herring & Salmon Formula Cat & Kitten Food is a type of complete dry food for kittens and adult cats with herring and salmon flavors. Feeding this product is the key to keeping your pet slim. An overweight cat is more likely to develop various diseases. The food is 87% made from fish products mixed with chicken eggs, 13% from vegetables and fruits. The product does not contain potatoes or gluten.

Due to the fact that there are large quantities of fish ingredients in the food, it will be an excellent source of natural protein for your pet. A small portion is enough to satisfy hunger and satiate the body for a long time. The food contains a high concentration of Omega-3 and Omega-6. This food is perfectly absorbed by the cat's body. The fishy taste will be the key to interest in the product even for the most fastidious pet.

Innova Evo Herring & Salmon Formula Cat & Kitten Food is suitable as a diet for a pet at any age. Sealed bags weighing 1, 3 and 7 kg are available for sale.

The main ingredients of the food are: herring, salmon, tapioca, a number of vegetable oils, peas, apples, carrots, eggs, cottage cheese, dried chicory root, rosemary extract.

The product contains zinc, iron, copper, manganese, calcium, sodium bisulfite complex, vitamins (A, B12, D, C, E), betaine, thiamine, beta-carotene, folic acid.

Calorie content: 4366 kcal per 1 kg of feed.

Innova Evo 95 Chicken & Turkey Recipe in Gravy Canned Cat Food

Innova Evo 95 Chicken & Turkey Recipe in Gravy Canned Cat Food is a type of wet food based on chicken and turkey meat. It is produced in the form of canned food, which is hermetically packaged in metal jars of 156 g. food in one. The main ingredient is chicken meat. Canned food does not contain potatoes or gluten. The cat's stomach digests wet food well. The product is a complete, balanced food.

According to the manufacturer's recommendations, it is recommended to dose the food yourself according to the following calculation: 1 full jar per 3.6 kg of weight of an adult pet. First you need to heat the contents of the jar to 20-25 degrees (room temperature). Provided that the pet has not eaten all the food at once, the open jar can be left in the refrigerator for a few more hours. It is important to follow the rules for storing food. The product is suitable for feeding an adult and active pet.

The main ingredients are: chicken, water, turkey, chicken liver, fish oil with tocopherols, guar gum, salt.

The food contains potassium, iron, zinc, copper-amino acid chelate, sodium, vitamins (E, B12, A, D3), folic acid, taurine, beta-carotene.

Among the disadvantages, it should be mentioned that the composition contains salt (sodium chloride). The food additive guar gum (E412) may also raise suspicions. It is added as a thickener, which increases the viscosity of the product. Simply put, it helps the broth harden into jelly. Guar gum is used in the production of all types of ice cream, sauces, yoghurts for human consumption and in canned food for pets. The intestinal fibers practically do not absorb it, and it is largely excreted from the body. It is generally accepted that this component helps reduce the cat’s appetite, lowers cholesterol levels, and is involved in the breakdown of any saturated fat that the body has accumulated.

Calorie level: 1332 kcal per 1 kg of food (208 kcal in one can).

Innova Evo 95 Duck Recipe in Gravy Canned Cat Food

Innova Evo 95 Duck Recipe in Gravy Canned Cat Food is a type of wet cat food with duck meat. This type of canned food can act as both main and additional food. Available in small 156g jars, each containing additional additives and a jelly-like broth.

The main advantage of canned food is ease of serving. There is no need for freezing, chopping, cooking ingredients, calculating volume, or calculating the balance between fats, proteins and carbohydrates. The food does not contain grains, gluten or potatoes, which allows it to be easily absorbed by the body of an adult cat. The manufacturer does not recommend feeding kittens under 9 months of age with such canned food.

The composition contains: water, duck, chicken meat, turkey, chicken liver, fish oil with tocopherols, natural starch, guar gum, salt.

Wet food contains potassium, iron, zinc, manganese, sodium, vitamins, folic acid, taurine, beta-carotene and other trace elements.

Caloric content: 1306 kcal per 1 kg of food (204 kcal in one can).

Manufacturer

Innova cat food is produced in the USA. Since 2004, Innova has received many positive reviews from veterinarians all over the world. The company produces holistic-class food. The composition of this manufacturer's products is designed in such a way as to avoid all kinds of allergic reactions in the animal. To do this, the food is as close as possible to the natural diet of the animal. Thanks to this approach, Innova food not only improves digestive processes and protects the cat’s body from urolithiasis, but also slows down aging and increases

immunity.

Reviews of Innova Evo cat food

Irina P. My cat is a rare picky cat. Sometimes you just have to force her to eat food. Of course, I'm worried that her body might be missing something. I decided to consult a specialist, to which I received the answer that it is not necessary to eat a lot. There is highly nutritious food Innova Evo. Busya refused food with duck meat, but she liked it with fish. Looks like he's eating. The downside is that you have to order it online. Yes, and it is quite expensive. But what can’t you do for the sake of our darling.

Istomina Olga Nikolaevna. A Siberian cat has been living in our house for 3 years now. I took her from a breeder who strongly recommended feeding her only grain-free Innova Evo food so that her fur would be shiny and beautiful. I won't experiment. I agree with the opinion that the food is expensive. I try to buy it in large packages, it turns out cheaper.

Kirill Anatolyevich . I wouldn’t push it like that, but my wife loves Barsik very much and chooses the best for him. So we have to wrap ourselves up with this food. But the doctor said that after castration he would need to change Innova food. Just troubles.

Composition of cat food

Innova food is a complete set of components important for the cat’s body. The composition of American products was studied by many veterinarians and scientists in the field of veterinary medicine, and they proved the naturalness and high quality of the Innova cat food recipe. The structure includes the following ingredients:

• chicken, rabbit, beef;
• lactose-free milk;
• vegetables fruits;
• vitamins E, A, group B;
• calciferol;
• minerals;
• animal fats;
• ash;
• probiotics.

Reviews from experts

Kulakov Ignat Dmitrievich, 20 years of experience: Only a small part of my clients know the Innova Evo food line. This is very sad, because the food is one of my favorites in terms of its composition and balance. Both dry and wet food are of fairly good quality. As a rule, cats eat it well. I recommend it as food for any healthy pets.

Fedorova Angelina Olegovna, 8 years of experience: I learned about Innova Evo food from one of my familiar breeders who breeds masquerade cats. Having familiarized myself with the composition, I can say the following: the food is of good quality and can be used as the basis for a pet’s diet. However, I have never seen it on sale in any of the pet stores in our city.

How to store it correctly?

You should give your pet Innova food only those that are properly stored and have a normal expiration date. So, croquettes should be kept in a dry, cool place, as far away from sunlight as possible. After opening, the package must be tightly closed and stored for no more than 90 days. It is not recommended to pour the contents of the bag into another container. It is better to place a lidded jar of wet food on the bottom shelf of the refrigerator. Once opened, its contents can be consumed by cats for 72 hours. Innova food should not be subjected to heat treatment. Giving cats expired products is strictly contraindicated.

Some feeding recommendations

The animal must be accustomed to the Trainer food gradually, as with any dry food, although the transition period passes quickly. If the animal is accustomed to new food, then you can take a product with a different taste. A one-time norm should be established and strictly observed, and the cat should not be allowed to pass it on. Veterinarians advise choosing combined feeding: alternating dry granules with a wet formula and ordinary food. Such food, in their opinion, is ideal for an animal that needs a diet: it does not contain a large percentage of fat

The components of the mixture stabilize the weight of the quadruped. It is important that the cat always has water in a separate bowl, but this product does not cause a “burning thirst”, as happens with cheap food.

Good news from the manufacturer: not the cheapest, but a high-quality replacement

Announcing the closure of the EVO brand, MARS PetCare Family invited its customers to pay attention to the new WILD FRONTIER food produced by the same manufacturer. Any product in this line is a grain-free, high-protein diet for cats, still labeled as “Ancestral Diet.” But there is no explanation on the packaging: it is the “human” requirements for the quality and safety of raw materials that make the production of holistic products prohibitively expensive for many companies. And, unfortunately, the number of natural fruits and vegetables in new products has greatly decreased. So, the EVO holistic food was replaced by the high-quality super-premium food WILD FRONTIER.

Today this line includes 6 types of dry food for cats of different ages and 12 wet diets for adult animals. The manufacturer uses the following as a source of animal protein:

And, of course, there are no grains, soy, cellulose or other ballast fillers, as well as synthetic components in WILD FRONTIER feed. Only peas, tapioca, potatoes and dried beets acceptable to predators.

Table: guaranteed analysis of WILD FRONTIER cat food

Products of the WILD FRONTIER line are available in many online stores at the price:

• 15–18 EUR/kg for wet food;
• 7–10 EUR/kg for dry food.

Photo gallery: WILD FRONTIER cat food

Well, the manufacturer has offered a high-quality replacement for discontinued EVO brand products. All you have to do is choose.

At one time, the Innova Evo brand caused major changes in the pet food industry: largely thanks to its grain-free, high-protein “human grade” diets, the quality of our pets’ food became comparable to the quality of our food. How justified this is, and whether your cat needs it, is up to you to decide. The main thing is that even after the closure of the brand, the class of holistic food, the ancestor of which was the Innova Evo line, continues to delight consumers with albeit expensive, but very high-quality products. This means you always have a choice.

Source

General feeding recommendations

The formation of a cat's taste preferences occurs at an early age. The owner must take this into account and accustom him to a specific diet and diet from newborn age. Adult cats should not be switched to a new food through extreme measures; this can lead to digestive problems and stress. Any changes in diet should be made gradually and carefully.

The right choice of bowls is important: they should be comfortable, stable, and made of safe, odorless materials. For solid food, massive bowls that are difficult to move are suitable; for water, plates that are convenient to lap from. It is advisable for the cat to see the fluid level. Dry food is poured into deep bowls to prevent the granules from scattering in different directions. Ideal materials for cookware are metal, porcelain or ceramics. Plastic bowls in bright colors scratch easily, harbor germs, and can release toxic substances.

The cat owner should monitor the freshness of water and food, especially if the animal eats dry food. Food should be at room temperature: you should not offer your cat hot meat or cold pate. Veterinarians warn against feeding refrigerated foods to pets.