Now Fresh dog food? reviews from veterinarians about Nau Fresh and analysis of the composition

What will you learn from the article?

Advantages and disadvantages
Cat food NAU FRESH - brands, composition, characteristics, price NOW FRESH Grain Free Adult Cat Food
NOW FRESH Grain Free Kitten Food
NOW FRESH Grain Free Senior Cat Food Recipe
NOW FRESH Grain Free Fish Adult Recipe CF

Reviews of Now cat food

Reviews of kitten food

Is it worth giving

NOW cat food is a product of the Canadian company Petcurean Pet Nutrition, which produces high-quality super-premium and holistic food for cats and dogs. All formulas are developed by specialists working in the field of animal nutrition. Local raw materials in their raw form are used in production. The low-temperature manufacturing process guarantees maximum preservation of nutrients in the finished feed.

The assortment line is simple and clear - diets for all age groups of cats are presented in four types of grain-free menus. Manufacturers did not include food for castrated and sterilized animals in their product line, believing that NAU Fresh food is so balanced that this is not necessary.

There is an inscription on the packaging stating that NOW food belongs to the holistic class. Is this really so? Let’s try to figure it out in this article.

About the manufacturer

Now Fresh is a Canadian food from the international pet food manufacturer Petcurean. The company was founded in 1999, today it is one of the largest producers of holistic food. They use only natural products in their diets, all products undergo international quality checks, large production facilities are located in Holland. Despite the commercial component of its activities, the company often engages in charity work, helping shelters and animal rescue societies. The brand's most famous products are Now Fresh and Go!

Feed composition

The Now Fresh line for dogs belongs to the holistic class, this is a high level of food. All components are natural, there are no flavors or additives, as well as a large number of by-products. Turkey meat, dried eggs, duck and salmon are used as a source of protein. Even at the production stage, they undergo a full cycle of processing and quality control. The volume of carbohydrates is provided by the fiber content of peas and potato flour.

The list of additional components is extensive. It contains vegetables, fruits, herbs, berries, vitamins and minerals that dogs need to stay healthy. The product is balanced and contains all the necessary components for the daily diet. The level of food allows it to be used for feeding dogs with gastrointestinal problems and chronic diseases.

Table: Now Fresh product range

Feed	Peculiarities	The nutritional value	Calorie content	Approximate cost (according to Petshop.ru)
Now! Fresh Grain Free Senior Cat Recipe	Recommended for adult cats (from one year old) who are prone to excess body weight, as well as for older cats (over 7 years old). Does not contain grain. With turkey, vegetables, duck.	proteins (min) 30%; fats (min) 14%; fiber (max) 5%; humidity (max) 10%; ash (max) 6.5%; phosphorus (min) 0.6%; magnesium (max) 0.1%; taurine (min) 2800 mg/kg; Omega 6 fatty acids (min) 2.6%; Omega 3 fatty acids (min) 0.52%; lactobacilli (Lactobacillus acidophilus, Enterococcus faecium) 90000000 cfu/lb.	3571 kcal/kg	1820 - 1,548 rubles; 3630 g - 2,088 rubles; 7260 g - 3,522 rub.
Now! Grain Free Adult Cat Recipe	Food with turkey, duck and vegetables. Designed for adult cats. Contains probiotics and prebiotics.	proteins (min) 31%; fats (min) 18%; fiber (max) 2.5%; humidity (max) 10%; ash (max) 6.5%; phosphorus (min) 0.60%; magnesium (max) 0.09%; taurine (min) 2400 mg/kg; Omega 6 fatty acids (min) 2.4%; Omega 3 fatty acids (min) 0.48%; lactobacilli (Lactobacillus acidophilus, Enterococcus faecium) 90000000 cfu/lb.	3862 kcal/kg	1820 - 1,606 rubles; 3630 g - 2,120 rubles; 7260 g - 3,947 rub.
Now! Grain Free Fish Adult Cat Recipe	With trout, salmon and herring. Recommended for adult cats with sensitive digestive systems. Does not contain cereals, starch, beef, corn or soy.	proteins (min) 30%; fats (min) 19%; fiber (max) 2.5%; humidity (max) 10%; ash (max) 6%; phosphorus 0.5%%; magnesium 0.09%; taurine 2400 mg/kg; Omega 6 fatty acids (min) 2.2%; Omega-3 fatty acids (min) 0.4%; lactobacilli (Lactobacillus acidophilus, Enterococcus faecium) 90000000 cfu/lb.	3988 kcal/kg	230 g - 254 rubles; 1820 - 1,412 rubles; 3630 g - 2,353 rubles; 7260 g - 3,921 rub.
Now! Fresh Grain Free Kitten Recipe	Food with poultry meat (turkey and duck), vegetables. Designed for kittens from five weeks to one year, as well as for pregnant and lactating adult cats. Contains all ingredients for the proper formation and growth of the musculoskeletal system. Preventive action against the accumulation of hair in the stomach.	proteins (min) 33%; fats (min) 20%; fiber (max) 2.5%; humidity (max) 10%; ash (max) 6%; magnesium (max) 0.09%; taurine (min) 2500 mg/kg; docosahexaenoic acid DHA (min) 0.01%; eicosapentaenoic acid EPA (min) 0.02%; Omega 6 fatty acids (min) 2.4%; Omega 3 fatty acids (min) 0.48%; lactobacilli (Lactobacillus acidophilus, Enterococcus faecium) 90000000 cfu/lb.	3947 kcal/kg	230 g - 256 rubles; 1820 - 1,720 rubles; 3630 g - 2,320 rub.

Advantages and disadvantages

When choosing a food to feed your dog on a regular basis, you should consider the pros and cons of the Now Fresh range available in the market. Positive aspects of the Now Fresh line:

protein source – natural meat;
lack of grain crops;
balanced composition, presence of necessary vitamins and minerals;
use of natural preservatives to preserve food freshness;
distribution of food, it can be bought at any pet store.

The only disadvantages include the high cost compared to similar options. However, all holistic foods have a high price, which is important to consider when choosing a diet for a dog.

Advantages and disadvantages

The food has a number of positive characteristics. The number of negative reviews is noticeably less. And the main reason for this is the perfectly balanced ratio of beneficial microelements inside the feed.

Advantages

This food has many more advantages than disadvantages. More precisely, it has only one minus - its high price. The most famous advantages of this product include the following:

High protein content in the feed;
There is no grain component in any of the ingredients. Thanks to this feature, the animal does not gain weight, but receives only healthy carbohydrates;
The product is enriched with all useful ingredients. It contains a lot of fruits, vegetables, berries and herbs necessary for full growth;
There are no artificial substances among the product components. Only natural and only for the joy of owners and their pets;
The general availability of food is also a very significant thing.

Flaws

As noted earlier, the only disadvantages include the price component. Dry food of this brand can be found in 4 weight categories:

230 grams of product are usually purchased for testing.
A product weighing 2 kg can be purchased for 1,500 rubles; it is suitable for owners of small breeds of dogs, as well as for those who like to travel.
Packages weighing 5 kg and above are purchased by those who already like this product.

Why is this food better than others?

Natural holistic - high-end pet food (usually lamb or turkey). They contain no artificial components, chemical additives or even by-products. A direct analogue of the Now Fresh line is food from the manufacturers Grandorf, Summit, Go, Acana, Blend. The advantages of Petcurean products include a rich and balanced composition, competent selection of components and hypoallergenicity.

The advantage of Now Fresh is that you can always find packages of different sizes on sale, and brand representatives carefully monitor the quality of their products and storage rules - there is no expired food on store shelves. To make the right choice for your dog, Now Fresh is recommended to consult with your veterinarian. An experienced specialist will always suggest the optimal composition, dosage and ratio of proteins, fats and carbohydrates.

Table: replacement feed

Name	Country of origin	Peculiarities	approximate price
Barking Heads	England	Barking Heads food comes in dry and wet varieties. There are different types for adult cats, older animals prone to obesity, and also for babies. And to keep the cat’s fur beautiful and healthy, a food called “Hey, Handsome” is produced.	wet food 120 (packed 100 g) and dry food 450–500 rub. (packing 400 g)
Farmina N&D (Farmina ND)	Italy, Brazil, Serbia	Farmina ND dry food comes with a reduced content of grain crops and without them at all. There are special types for kittens and pregnant cats, as well as for adult pets. “Adult” food is also available for sterilized and neutered individuals and preventive against urolithiasis.	300–500 rub. (packaging 300 g)
Рronature Holistic	Canada	Pronechur Holistic dry food is available for kittens, adults, and older cats. The latter is also suitable for animals with reduced activity. The line for adult cats includes additional types of food: for the beauty and health of wool and grain-free.	2100–2600 rub. (packaging 2720 g)
Grandorf	Belgium, Thailand	Grandorf food can be dry or wet. The first is produced in Belgium, the second in Thailand. Dry varieties are mostly low grain, while wet varieties contain no grain at all. The company produces lines for adult pets, kittens or pregnant cats, as well as for elderly, neutered or overweight cats.	wet food 90 rub. (packaging 70 g), dry food 350–400 rub. (packing 400 g)
GO! NATURAL Holistic (Go Natural)	Canada	Go Natural food can be dry or wet. You can choose a variety for adult pets, for weight control, for allergy sufferers or cats with a sensitive gastrointestinal tract, as well as for kittens.	wet food 125 rub. (packed 100 g), dry food 225 (packed 230 g) and 1450–1750 rub. (packaging 1800 g)
Gina Elite (Gina Elite)	Canada	Gina Elite dry food contains probiotics and therefore promotes healthy digestion for cats. There are dietary types: helping to remove hair from the cat’s gastrointestinal tract, for sensitive digestion, for sterilized pets. There are also classic varieties - for adult cats and kittens.	250–300 rub. (packing 400 g)

Feed line

There are not many options in the Now Fresh food line, but among them you can find the optimal solution for puppies, adults and older dogs. They are available in small samples (230 g), sealed packages weighing 2.72, 5.45 and 11.35 kg.

Adult Dog Fish

Grain-free food for adult dogs, the source of protein is trout fillet and eggs. In second place are potatoes and peas, which contain accessible carbohydrates. The list of ingredients is extensive; the food contains both berries and healthy herbs. This is a balanced diet suitable for all medium and large breeds. Kibble is a universal size and shape, but is not recommended for small dogs.

Adult Dog Red Meat

This is a solution for medium to large dogs with allergies to fish or chicken. Ingredients: lamb fillet, eggs, potatoes, peas. The advantages include a large number of ingredients that replace the dog’s daily need for all substances. The food is suitable for regular feeding from 1 year of age.

Small Breed

Food for puppies and small breed dogs, kibble has a reduced size. The source of protein is natural turkey meat, and carbohydrates are pea fiber and potatoes. Containing more than 45 components, if you are prone to allergies, you should carefully read the list on the package.

Adult Dog Grain Breed

Universal food for dogs of all breeds. The composition is natural, contains more than 40 ingredients. The source of protein is turkey meat; by-products are not used to make this food. Traditionally for the entire line, carbohydrates are contained in potato flour, peas, and apple pulp. The food is suitable for a dog's daily nutrition.

Now dog food - reviews

Review of Nau dog food, writes Tatyana. My dogs have been eating NOW for over four years now, mostly turkey based (for small breeds). Everyone looks great and is in excellent health. The only negative is that with the fall in the ruble exchange rate, food has become more expensive, just like all other imported products. But considering that the food is high in calories and that small dogs do not eat much, the prices are still reasonable.

Review of Now Natural holistic dog food, writes Polina. I fed my dog (Russian Toy breed) Purina Van, which I picked up from the supermarket. Then a friend called him bad and advised him to read about the classes of feed and look at the ingredients. It turned out that all that is available in a regular supermarket is the worst food, and the good ones are sold in pet stores.

I found the nearest one, asked the saleswoman, and she recommended Now natural as one of the best. In terms of price, it is much more expensive than Purina, but the 5.4 kg package lasts a long time. I compared the compositions from the packaging of the old food and the new one - like heaven and earth. But the most important thing is that the dog approves, eats with appetite.

Review of Now Fresh dog food, writes Ekaterina. Our Elf eats Nau for small breeds, feels great and has no problems. We tried something like Gou (with duck, it seemed), but it ate worse, we finished off the bag and returned to Nau. We decided not to experiment anymore, if the dog eats with pleasure and everything is fine, then why change anything.