What will you learn from the article?
- Advantages and disadvantages
- Cat food NAU FRESH - brands, composition, characteristics, price NOW FRESH Grain Free Adult Cat Food
- NOW FRESH Grain Free Kitten Food
- NOW FRESH Grain Free Senior Cat Food Recipe
- NOW FRESH Grain Free Fish Adult Recipe CF
- Reviews of kitten food
NOW cat food is a product of the Canadian company Petcurean Pet Nutrition, which produces high-quality super-premium and holistic food for cats and dogs. All formulas are developed by specialists working in the field of animal nutrition. Local raw materials in their raw form are used in production. The low-temperature manufacturing process guarantees maximum preservation of nutrients in the finished feed.
The assortment line is simple and clear - diets for all age groups of cats are presented in four types of grain-free menus. Manufacturers did not include food for castrated and sterilized animals in their product line, believing that NAU Fresh food is so balanced that this is not necessary.
There is an inscription on the packaging stating that NOW food belongs to the holistic class. Is this really so? Let’s try to figure it out in this article.
Advantages and disadvantages
The main advantage of the food is its composition:
- sources of proteins - fresh meat and fish;
- Grain-free formula – does not contain corn, wheat;
- high content of vitamins and minerals;
- no artificial antioxidants or preservatives.
Another plus is that the food is widely distributed and is available in all pet stores.
Flaws:
- the manufacturer does not indicate the percentage of the main ingredients;
- high price compared to analogues.
To evaluate NOW food in detail, we reviewed the composition and characteristics of all major diets. And you can see all the prices for food on the website Zoopassage.ru.
Origin of feed
NOW Natural Holistic is produced by a Canadian company producing holistic food for dogs and cats. It is part of the Petcurean Pet Nutrition concern. Production has been ongoing since 1999. Today the company is one of the TOP best brands producing food for animals.
The company bears a guarantee and responsibility for the quality of its products. It employs professional specialists in the field of feline nutrition, as well as highly qualified veterinarians. Products undergo all quality checks and tests before preparation. The ingredients are taken only fresh and natural, from proven sources.
Cat foods are grain-free and contain nutritious ingredients such as fresh meat or fish, Omega 3 and 6, canola and coconut oils, and healthy vegetables and fruits:
- spinach;
- pumpkin;
- kelp;
- carrot;
- blackberries;
- wheat sprouts;
- lentils
By-products, flavorings, and preservatives are excluded from the components used to prepare cat food.
Cat food NAU FRESH – brands, composition, characteristics, price
- Grain Free Adult Cat Food – for adult cats;
- Grain Free Kitten Food – for kittens;
- Grain Free Senior Cat Food Recipe – for seniors
- Grain Free Fish Adult Recipe CF – for sensitive digestion, medicinal.
NOW FRESH Grain Free Adult Cat Food
Dry diet based on turkey, salmon and duck meat. Ingredient #1 – raw turkey fillet. Additional sources of animal protein are salmon and duck fillets. The main advantage of the food is the absence of flour from offal, soy, corn and wheat.
Ingredients: turkey fillet, potato flour, peas, fresh whole eggs, flax seed, salmon fillet, duck fillet, apples, tomatoes, coconut oil, carrots, pumpkin, blueberries, bananas, raspberries, cranberries, papaya, blackberries, broccoli, spinach, pineapple, cottage cheese, alfalfa, dried seaweed, dried rosemary, marigold. Canola oil is a source of vitamin E.
The food contains a complex of vitamins and minerals, probiotics. Yucca Schidigera plant extract minimizes the smell of cat feces. Dried chicory root is a source of inulin. Balanced content of proteins (31%) and fats (18%).
- Plus: natural formula
- Minus: it contains phosphoric acid - a controversial ingredient.
Price: packaging 7.26 kg. – 3258 rub., 3.63 kg. – 1999 rub., 1.82 kg. – 1640 rub.
NOW FRESH Grain Free Kitten Food
A diet for kittens based on turkey fillet with a high content of protein (33%) and fat (20%). Dry food is suitable for the younger generation of cats. The food contains 52 main components.
Ingredients of the top five: raw turkey fillet, dried whole egg, potato flour, peas, potatoes. In addition to turkey, animal proteins include salmon fillet, cottage cheese and duck fillet. The food does not contain wheat, soy or corn. Plant components: tomatoes, apples, carrots, pumpkin, blueberries, bananas, spinach, broccoli, pineapple, papaya, cranberries, blackberries, alfalfa.
The food contains all the necessary minerals and vitamins, taurine, biotin, probiotics and prebiotics. Rosemary and marigold are used as preservatives and antioxidants.
- Plus: suitable for pregnant and lactating cats.
- Minus: there are inaccuracies in the translation of the composition and percentage of components.
Price: packaging 3.63 kg. – 1802 rubles, 1.82 – 1590 rubles.
NOW FRESH Grain Free Senior Cat Food Recipe
The formula of dry food is developed taking into account the age characteristics of older cats, it contains 30% proteins and 14% fat. The granules are small, which makes chewing easier.
Ingredients: raw turkey fillet, potato flour, peas, dried eggs, tomatoes, canola oil, flax seed, apples, pumpkin, carrots, lentils, bananas, grapefruit, broccoli, cranberries, blueberries, blackberries, raspberries, alfalfa. Enriched with vitamins and minerals. Contains all necessary amino acids, probiotics, prebiotics.
- Plus: Reduced fat for weight control, suitable for neutered cats.
- Disadvantage: high cost.
Price: packaging 7.26 kg. – 3258 rub., 3.63 – 1938 rub., 1.82 kg. – 1590 rub.
NOW FRESH Grain Free Fish Adult Recipe CF
Therapeutic diet for adult cats with sensitive digestion based on raw trout, salmon and herring. Contains high quality fresh animal proteins. It contains no meat or bone meal, by-products, gluten, soy, artificial preservatives, growth hormones or dyes.
The formula contains a large amount of fruits, vegetables, rapeseed and coconut oil, all essential vitamins and minerals, essential amino acids. Protein to fat ratio: proteins – 30%, fats – 19%.
- Plus: normalizes the activity of the gastrointestinal tract.
- Cons: high price.
Price: packaging 7.26 kg. – 3642 rub., 3.63 kg. – 2185 rub., 1.82 – 1450 rub.
It is important to know:
- best food for sterilized cats
- best food for neutered cats
Price and where to buy
You can buy this cat food in online pet stores:
- “Old Farm” (reference): NoW Fresh packaging 1.82 kg - from 1,615 rubles;
- Packaging NoW Fresh 3.63 kg - from RUB 2,389;
- Packaging NoW Fresh 7.26 kg - from RUB 4,030.
- Dry food, packaging 1.82 kg - from 1616 rubles;
The above prices are valid in May 2022 and may change significantly over time. To see the exact cost at the time of reading this text, follow the information above to pet store websites.
Reviews of Now cat food
Regina: “High-quality natural food for cats. I transferred my beauty to him - I couldn’t be happier. The stool is regular and does not stink. Eats with gusto. The food is expensive, but very economical. A pack (1.82 kg) lasts me more than a month. I give her 45-50 grams per day. This amount is quite enough for her. Previously, when I fed her cheap food, she always asked for more and begged for food. There is no such thing now.”
Vladimir: “I was advised NAU Fresh food for elderly animals at a veterinary pharmacy; they said that this brand has very good reviews from veterinarians. Kitty took about a week to get used to the new diet. She sniffed it incredulously and looked closely. Before that, I fed her premium food - they add odor and taste enhancers. Because of them, my cat has become fat in her old age - she is already 8 years old. Now the weight has stopped. I think I’ll start to lose a little weight soon.”
Reviews of kitten food
Timur: “We took a Scotsman kitten. The breeder fed him NAU Fresh for kittens, we decided not to injure the child - we bought the same food. Everything suits me. The baby is developing well and is cheerful. There are no problems with the chair. The coat is shiny and shedding occurs quickly. He eats the recommended portion and doesn’t ask for more. I buy food online – it’s convenient. The only thing that doesn't suit me very much is that it's expensive. But do they really save money on friends?
Feed evaluation
Advantages:
- Meat is in first place, and not in the form of dehydrated proteins, but fillet. As stated on the packaging, the meat was raised without added hormones;
- there are no grains, but fiber is present, which should have a beneficial effect on digestion;
- an adult cat weighing three to four kilograms needs only 40–55 g of food per day, which, firstly, indicates a fairly high protein content in it, and secondly, it is economical;
- contains useful vitamins and microelements; contains essential amino acids;
- balanced in composition of proteins, fats and carbohydrates;
- natural preservatives, does not contain impurities and pests;
- the taste of the food will not deteriorate by the end of its shelf life;
- quite widespread;
- Competitive price - on par with premium foods and cheaper than many other holistic foods.
Flaws:
- contains pesticides in trace (extremely insignificant) quantities;
- flavorings are present.
Veterinarians' opinions on Now food vary widely. Some say they are too high in fruits and vegetables for a cat's diet, but others recommend this food to their patients and give it to their cats themselves. Most experts agree that Now foods are well balanced and can be the basis of a cat's diet.
Personally, I have twice encountered a sharply negative attitude towards holistics in general and Now food in particular. One veterinarian argued that holistic foods are not subject to such aggressive processing as other foods, and due to this they contain hormones and antibiotics. However, Now does not contain hormones, and gentle processing allows you to retain more nutrients. Another veterinarian said that according to her personal statistics, cats whose owners feed them holistic food are more likely to develop urolithiasis, but there was no evidence or scientific explanation for this.
There are definitely more advantages. Does this mean that the food is useful for absolutely all cats without exception? Of course not, animals with liver, kidney or intestinal diseases, as well as individual intolerance to some components, should eat food specially selected by a veterinarian.
Feedback from cat owners
I noticed that the cat eats more of this food. She asks less and doesn’t pester everyone around her)) After a month of using the food, her fur became as if it were plush. Everyone who knows my cat has noticed improvements in her fur.
Ketty-lala
https://irecommend.ru/content/novaya-shuba-dlya-koshki-vsego-za-1-mesyats-razbiraem-sostav
We have been feeding on it from the very beginning (about a year), when it first appeared in Russia. Before this we tried all the holistic methods. At the moment I don’t want to change anything. The wool is super!!!
fposad
https://www.mainecoon-forum.ru/printthread.php?t=8340&pp=1000
My cat really likes the food, she has been eating it with an enviable appetite for several years now. I often hear that cats find Now Natural appetizing. It smells really delicious - for cats, and very strong.
Olga Leprechaun
https://irecommend.ru/content/now-natural-kholistik-pomog-izbavitsya-ot-allergii
My impressions and observations from feeding Now Natural Fresh Grain Free Senior Cat food
Let me remind you that at the time of writing this article, my British cat Marsik is 6 years old, he is neutered and has sensitive digestion. The food content of 30% protein and 14% fat allows this food to be fed to castrated and sterilized animals.
For my cat, food has ceased to be the meaning of his life. Marsik began to be more active, play, take an interest in the world around him, and sleep less. I tore up a new sofa and is actively interested in my little daughter’s toys.
He eats very little food. According to the norm, he is supposed to have 90 grams, I measure out 50 grams for him, but he rarely eats even this amount.
After 12 months of feeding this food, the cat lost excess weight and his eyes stopped watering. Marsik has become so slender! But I also noticed a change in the blue color - a brown tint appeared on the fur. Most likely this will be a problem for show cats, but for my pet Marsik it is not a problem.
A cat’s intestines (mine have a weak spot) work like clockwork. Never during the entire feeding period did I have any constipation or diarrhea.
Now about removing wool. I can’t say that this food completely copes with removing hair from cats. During the period of active molting, the cat vomited fur a couple of times with a frequency of 2-3 weeks. But when the shedding ended (after 3 months!) the cat stopped occasionally tearing up hairballs. It should be noted that a large accumulation of hair in the stomach followed by catarrhal gastritis with the addition of a bacterial infection was not observed in the cat. I do not give malt paste for hair removal.
My Marsik still refuses to drink clean water, so he eats food mixed with water in the proportion of 1 part food and 3 parts water. At first I turned my nose up and didn’t eat right away, but then I got used to it. Now he even likes this soup with food.
Everything is clear with the advantages, now let’s talk about the disadvantages of this excellent food. In today's environment, the most significant drawback is the price. A 7.26 kg bag of food cost us about $75, but feeding organic food was even more expensive.
The price raises the problem of availability: the food is only available in a few online stores, and is very rarely found on store shelves in the city, and only in small bags. We always buy food at the zoomapa pet store https://zoomapa.com.ua/tovay-dlja-koshek/korm/now-grain-free/now-kontrol-vesa-bezzernovoj-dlja-koshek-s-indejkoj-utkoj-i -ovoshami-fresh-grain-free-senior-cat-recipe-3014-182-kg/ Excellent delivery and service!
I would also like to be more specific about the composition of the food. The packaging states: turkey fillet 18%, duck fillet 2.5%, salmon fillet 2.5%, total 23%. I would like for the remaining 77% of the food composition to also indicate the percentage of ingredients.
A little tip: when you buy in a big bag, be sure to check the expiration date. You understand that the product is expensive and relatively little-known; it is not bought as often as, for example, Royal Canin, so it is possible that it has been in the warehouse longer than expected. To protect yourself as much as possible, it is better to immediately check the expiration date with the manager when ordering a product in an online store, and check it again when receiving the product.
Now about storing open food packaging. It is best to immediately pour the food into jars or hermetically sealed containers to minimize moisture getting into the food. Jars with vacuum sealed lids are ideal. Food should be stored away from sunlight.
